Ad benchmarks
Median performance by category across the Adjoin network. Updated monthly. We publish a cell only when it has at least 20 campaigns from 5 or more distinct accounts — otherwise individual advertisers could be reverse-engineered from it.
No cell has reached the publication threshold yet. We would rather show nothing than show numbers that can be traced back to a single advertiser — or numbers we made up.
How we compute this
- Medians, not averages — a single large advertiser cannot move the number.
- Bot-filtered clicks are excluded before any figure is computed.
- Holdout (control) impressions are excluded — they are never billed.
- Cells below the threshold are suppressed rather than estimated.